Resturant Case Study

Chadon Beni

Chadon Beni

Chadon Beni is a vibrant Caribbean and Trini- inspired bar and restaurant, serving up creative cocktails and flavorful, tapas-style Trini-Caribbean eats in a lively, tropical atmosphere on Queen Street West.

CHALLENGES

Increase Social Platforms Growth
Increase Weekday Sales
Build Advertising Strategy
Grow Brunch Sales

RESULTS

2x Weekday Sales
Increased Social Media Presence by 2x
Google SEM increased by 1.5x
40% increase in Brunch Sales

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Objectives

Chadon Beni, a vibrant Caribbean and Trini-inspired bar and restaurant, approached Schmooze PR with the goal of elevating its brand and driving sales. They aimed to increase weekday foot traffic, promote their newly launched brunch menu, and strengthen their social media presence by growing their followers and engagement. Additionally, they sought to enhance their content with high-quality photography and videography while revamping their cocktail menu to feature more visually striking and innovative drinks. With a desire for more elevated, dynamic marketing, Chadon Beni looked to Schmooze PR to bring their vision to life.

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" Leo and his team brought our business to a whole new level with creative events and content that brought new customers during the weekdays. Plus they helped elevate our brunch and made sure we are busy on Sundays. "

ROSS MILNE
Owner & Operator of Chadon Beni

Solutions

Schmooze PR took a creative approach to help Chadon Beni elevate its brand and drive real results. To launch their refreshed cocktail menu, they partnered with Empress Gin and hosted an exclusive influencer event, generating buzz and excitement around the new drinks. At the same time, they produced high-quality, mouthwatering content infused with Trini-Caribbean themes to showcase the restaurant’s brunch offerings and weekday specials. To amplify reach, Schmooze PR ran targeted ads across Facebook, Instagram, and utilized Google SEM for mamixed traction., keeping costs low while maximizing visibility. Continuous influencer collaborations ensured that each campaign stayed top of mind with Chadon Beni’s audience. The impact was clear —within six months, weekday business doubled, overall revenue grew by 1.5x, and brunch sales surged by 40%.

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Results

Weekday Sales 2x in 6 months.

Through strategic social media and marketing campaigns, we successfully doubled weekday sales utilizing targeted specials and ads to the caribeean community generating exceptional growth.

Brunch Sales Increased by 40% in 6 months

A mediocre brunch became a standout one in the Trini-Caribbean community. Using targeted ads and content, brunch sales increased by 40% and have become a staple every Sunday.

Google Searches & Action increased by 15K

In 6 months Google searches and Actions raised by an average of 15k people with an increase in clicks and calls.

Facebook, & Instagram Increased by 200%

Facebook & Instagram followers have increased by 200% with increased engagement.

Ads on Facebook have a click rate average of $0.17.

Website clicks for Instagram had an average of 850 per month.