The Chicken Cartel is the brainchild of Chef Donovan, a fried chicken experience with tastes and flavours from different cultures worldwide. They are currently located in Oakville.
Build Their Social Media Profiles Raise awareness through SMM & PR. Increase Business Opportunities. Increase Sales.
Created Awareness on Multiple Platforms. Social Media Platforms Growth Create New Partnerships. Google SEM increased by 50k Sales Increased.
As a brand-new restaurant, The Chicken Cartel needed direction toward its marketing strategy to build itself as a brand and create a digital footprint. Owner Donnie Gomes struggled to bring in customers in his first location in Vaughan and was looking for someone to take over his marketing. " We were brand new in the middle of nowhere and had a hard time letting people know we even existed, " he said. He knew that social media & PR could change the game and get the word out. When Schmooze PR presented itself as an all-in-one marketing agency, Donnie jumped at the chance to build a digital brand with them.
“ Leo taught us much about social media, photography, and brand creation. When we started, we had a few hundred followers and no presence on social media or Google. Because of the opportunities presented to us by the PR and marketing that Schmooze PR did, we quickly got out of our Vaughan location to the more lucrative Mississauga location. This led us to our current Oakville location, where we currently are with a 4.9 Google rating and over 2k followers on Instagram. However, Leo did much more than marketing; he consulted on our menu, flavours, and financials. ”
First, we had to create a digital brand identity for The Chicken Cartel before using multiple strategies to raise awareness about the restaurant. Our team worked with Chef Donnie on the menu, brand creatives, and the website. From there, numerous photography shoots, taste tests, and graphic design concepts were created for professional and engaging content. When building the profile, Google, several delivery applications, Yelp, and Trip Advisor were utilized with SEM tactics. The Chicken Cartel was ready for a PR statement across all media platforms to raise awareness. Coupled with this, an influencer campaign was created over the next few weeks to continue raising awareness. Sales went up by 350% in the span of 3 weeks.
Instagram Grew to 2k Followers in 2 Months
We created a multiple brand awareness strategy through influencer marketing, PR photography, and videography to build The Chicken Cartel’s social media presence through style and professionalism.
Multiple PR Articles on Major Media Outlets
We released a PR statement to all major media outlets that got The Chicken Cartel a lot of traction, awareness and brand opportunities.
Places like Taste Toronto, Blogto, Narcity, Daily Hive, Toronto Star.
Google Searches & Action increased by 50K
In 3 months Google searches and Actions raised by an average of 50k people performing 400% higher than before.
Created Partnerships with Cheese Boutique & New Location.
Through the multiple brand awareness strategies, other ghost kitchen owners reached out, moving to the more lucrative Mississauaga location.
The famous Cheese Boutique reached out to do multiple pop-ups at their location.
