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Resturant Case Study

LA NAYARITA

LA NAYARITA

La Nayarita has become a premier destination for elevated Mexican cuisine, handcrafted cocktails, and vibrant music, with a thoughtfully designed space—including a stylish bar, cozy booths, and a hidden patio—paired with live music every weekend.

CHALLENGES

Rebuild Social Platforms After Fake Followers and Engagement.
Increase Weekly Sales by 1.5x
Rebuild Menu and Branding
Increase Efficiency of Front and Back of House Operations

RESULTS

2x Weekly Sales in 8 Months
Increased Social Media Presence by 2x
Google SE increased by 2x
1200 % increase in Valentine’s Day Revenue.

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Objectives

La Nayarita approached Schmooze PR at a critical turning point. Facing declining sales, financial strain, and the threat of bankruptcy, they needed a strategy to increase revenue, cut costs, and redefine their brand. Their goal was survival—but they aspired to be more than just another Mexican restaurant. They envisioned an elevated dining experience and cocktail bar with Mexican roots, yet their current brand and operations weren’t aligned with that vision. Adding to the challenge, their 12.5K social media followers weren’t engaging—a deeper dive revealed the hard truth: their audience was largely fake, offering no real value.

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“Leo and his team were our last hope as I was contemplating closing the restaurant due to bad sales. He told us to trust him and in 8 months we doubled sales, have loyal customers and have become the talk of Queen street west. Schmooze PR’s creativity, campaigns and network has saved our restaurant and we cannot thank them enough.

MONICA CASTANEDA
Owner & Operator of La Nayarita

Solutions

Schmooze PR developed a multi-faceted approach to reposition La Nayarita as a high-end, experience-driven destination, while driving sustainable revenue growth. Our strategy led to a dramatic doubling of sales, with particular success on Fridays and Saturdays, thanks to targeted campaigns. We elevated the brand through a complete overhaul, redesigning everything from the menus and service to the interior aesthetics, aligning with the new upscale identity. We also optimized costs by streamlining operations and maximizing profitability. As a result, La Nayarita saw a higher ticket per guest and a significant shift in its food-to-alcohol ratio, increasing from 80-20 to 60-40. A key component of our success was rebuilding their authentic social media presence, replacing fake followers with genuine engagement. This was achieved through strategic content creation and influencer partnerships.

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Results

Sales 2x from 7k/week to $15k/week in 8 months

Through strategic social media and marketing campaigns, we successfully doubled sales, driving higher revenue throughout the week while generating exceptional growth on Fridays and Saturdays.

Transformed from Casual Mexican to Elevated Gastronomy

We redefined the restaurant’s identity by elevating its menu, service, and décor, transforming it into an elevated place with a higher dollar per guest and an increase from an 80-20 to 60-40 food-to-alcohol ratio.

Google Searches & Action increased by 7K

In 8 months Google searches and Actions raised by an average of 7k people with an increase in clicks and calls.

Facebook, & Instagram Increased by 200%

Facebook & Instagram followers have increased by 200% with increased engagement.

Ads on Facebook have a click rate average of $0.15.

Website clicks for Instagram had an average of 350 per month.