Last updated: Sept 23 2025
1. Who We Are
SchmoozePR (“we”, “us”, “our”) is a digital marketing agency based in Toronto, Ontario, Canada. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information in connection with our website (“Website”) and services.
2. What Laws Apply
We operate in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada’s federal law governing private-sector handling of personal information in commercial activities.
3. Information We Collect
We collect personal information in several ways:
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Information you provide directly:
When you contact us, fill out forms (e.g. request for quote, subscription, etc.), ask questions, or otherwise engage our services. This may include your name, company name, email address, phone number, and other details you choose to provide.
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Information collected automatically:
When you use the Website, we and our service providers collect information about your visit such as:
• Device / browser type, operating system
• IP address and approximate location
• Pages visited, time spent, referring page, exit page
• Interaction data (what you click, scroll, etc.)
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Tracking technologies:
We use cookies and similar technologies, including analytics tools such as Google Analytics and Microsoft Clarity, to monitor and understand website usage and trends. This helps us improve our Website and services.
4. How We Use Your Information
We use collected information for purposes including:
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Operating, maintaining, and improving our Website and services
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Understanding how users interact with our Website (via analytics and tracking)
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Marketing, promotions, advertising our services
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Communicating with you: responding to inquiries, providing support or service updates
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Ensuring security, preventing fraud, enforcing our policies
5. Google Analytics & Microsoft Clarity
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Google Analytics helps us track site traffic, behaviour, and overall usage to improve our Website. Data collected is aggregated and anonymized; we don’t use it to personally identify users.
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Microsoft Clarity provides insights on user interaction (heatmaps, session replays) to help us understand how visitors use the site so that we can enhance usability and experience.
We may use cookie banners or notices to inform you about analytics tools, and where required by law, obtain your consent before setting non-essential cookies or activating tracking.
6. Your Choices
You have certain choices regarding how your information is collected and used:
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You may disable or delete cookies via your browser settings. However, doing so may limit functionality on the site.
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You can opt out of certain tracking / analytics if we provide opt-out mechanisms.
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You may choose not to provide certain personal information, though that might limit your ability to use some services.
7. Disclosure of Information
We will not sell your personal information. We may disclose it:
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To third-party service providers who help with analytics, hosting, communication, marketing, etc., under contract and confidentiality obligations
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If required by law, regulation, court order or to respond to lawful requests
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To enforce our terms, protect rights, property, or safety
8. Data Retention
We keep personal information only as long as necessary for the purposes for which it was collected, or as required by law. After that, we securely delete, anonymize, or otherwise dispose of the information.
9. Security
We implement reasonable technical, organizational, and administrative measures to protect the security of your personal information against loss, misuse, unauthorized access or disclosure. However, no system can be completely secure; therefore, while we strive for best practices, we cannot guarantee absolute security.
10. Your Rights Under PIPEDA
Under PIPEDA, you have rights including:
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Access: to request access to personal information we hold about you
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Correction: to request that inaccurate or incomplete information be fixed
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Withdrawal of consent: where processing is based on consent, you may withdraw it (not affecting lawful prior processing)
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Limitation / objection: to certain uses, including marketing
To exercise these rights, contact us using the information in Section 13.
11. Changes to This Policy
We may update this Privacy Policy over time. When we do, we will revise the “Last updated” date above. Material changes will be communicated via the Website or by email (if applicable).
12. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, or wish to exercise any of your rights under PIPEDA, you can contact us:
SchmoozePR
Email: leo@schmoozepr.ca
Subject: Privacy Concerns
13. Additional Notes
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We are bound by the Office of the Privacy Commissioner of Canada; if you believe we are not handling your personal information in accordance with this policy or PIPEDA, you may contact the OPC.
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Our policy and practices aim to be transparent, fair, and reasonable, matching what a reasonable person would expect under the circumstances.