Anima Romana is an authentic Italian bakery based in Toronto, inspired by the rich, rustic flavours of Rome. Helmed by head baker Sheila, whose roots and recipes are deeply tied to her Roman heritage, the bakery brings a true taste of Italy to the city — no shortcuts, no imitations.
Challenges
- Increase Social Platforms Growth
- Increase Weekday Sales
- Build Advertising Strategy
Results
- 2x Weekday Sales
- Increased Social Media Presence by 2x
- Google SEM increased by 1.5x
Objective
To increase both social media followers and in-store sales through engaging, story-driven content that positions Sheila as the face of the brand and a trusted authority on Roman baking.
Content Strategy
The campaign focused on building authenticity and connection. Sheila was featured as a brand ambassador through a mix of behind-the-scenes content, “how-to” baking videos, and storytelling that highlighted the unique differences between Roman cuisine and the rest of Italy. High-quality photography was created to capture the warmth of the bakery and its artisanal products, all used across Instagram, TikTok, and the bakery’s website.
Results
In just two months, Anima Romana gained over 1,000 new followers and saw a 10% increase in overall sales. The authentic storytelling and personal touch resonated with customers, leading to multiple sell-out days and growing demand for Sheila’s baked goods.
Passion leads to success