Par Bar by The Mariott is an interactive bar situated inside The Mariott Eaton Centre. They are known for their Top-Golf simulators with 11 games each, a great menu, fun vibes, and the perfect place for a corporate
party or fun event space.
Challenges
- Build Brand Awarenes on Social Platforms
- Build Influencer Events
- Develop Marketing Strategy
- Operational Insights
Results
- Gre 6x in 1 year on social platforms.
- Booked entirely in winter months. Especially Holidays.
- Provided insights and strategy for increased bookings.
- Changed both food and alcoholic menu for better customer satisfaction.
Objective
Par Bar reached out because they were only 3 months open and
lacking severely in sales. Their issue was a small social and digital
media footprint, low brand awareness, little interest in being a bar in
a hotel, and the menu and atmosphere of the space were not
developed. They were looking to increase their presence through
influencer events and marketing insight at Par Bar at the start of
2023. Schmooze PR took on the challenge to help them not only
increase brand awareness but also book events through corporate,
and individual bookings.
Content Strategy
Through each event that was build, it had a different focus in mind. To
start off we started with food influencers who were able to get the
word out about Par Bar and why it is a great place for date night. The
second event was built for lifestyles who showcased the food like the
food influencers but showed the many fun activities that Par Bar has to
offer with their Top Golf simulators, bringing in interested parties for
birthdays, branded events and corporate settings. Each event was
tracked not only the success of the influence, but the feedback given
by each one for a wholesome focus group. The third event focused on
a mixed of food, event, and lifestyleinfluencers for the greatest
engagement and following success which took Par Bar to new heights.
The last event was created for the strong Indian community to
showcase the space to many corporate and individual clients. Thus
resulting in a complete turn around and success of Par Bar. The last
event also included photography to bring more of the vibe of the
space as more than just a bar in the Mariott.
Results
Customer Satisfaction and Operational Execution Increased
An increase of customer satisfaction when asked about the food
and drink menu by 65% and an increase of 45% of satisfaction
when it came to the atmosphere of the space.
Complete Winter Bookings
From October to December Par Bar was almost completely
booked for a multitude of events.
Instagram Grew by 600%
Instagram followers have increased by 600% with an
increase in engagement.
200% increase in website clicks, directional clicks,
and engagement in the space.
“Schmooze PR were instrumental in
helping us get our feet off the
ground through their marketing and
operational insights as well as the
many influencer events they
organized and executed. We
became very busy during the winter
months and our past few quarters
sales have been much higher than
the first few.