Hendriks Restaurant & Bar is a classic steakhouse with a modern twist. Located in the heart of the
Financial District near the Eaton Centre their wood & brick accents compliment their vibrant cocktails
and creative dishes.
Challenges
- Increase Social Platforms Growth
- Increase Weekday Sales
- Build Advertising Strategy
Results
- 2x Weekday Sales
- Increased Social Media Presence by 2x
- Google SEM increased by 1.5x
Objective
As a downtown restaurant, Hendriks Restaurant needed help to
overhaul its marketing strategy by building itself into a brand
and creating a digital footprint. Owner George Bozikis had
never used social media before and didn’t know where to start.
“We had a PR company before, but they didn’t get us and didn’t
build us beyond some mere posting and graphics,” he said.
He knew social media could change the game for his new
restaurant, but he needed more. When Schmooze PR presented
itself as an all-in-one marketing agency, George jumped at the
chance to build a digital brand with them.
Content Strategy
We took Hendrik’
s identity and created multiple marketing
funnels to create more awareness. We created lifestyle content
for all their social media platforms, targeting a much wider
audience, like business groups and 25-34 age groups. This
resulted in higher weekday sales, increased cocktail and wine
sales, and a steady influx of customers throughout the day.
Through SEM, content, creation, and influencer marketing, we
changed the brand messaging from old-school steakhouse to
Toronto luxury ambiance in the forms of date night, thirsty
Thursdays, and Saturday night out to great success.
Results
Wine Sales Increased with A Pump On Wednesday
Wine sales increased throughout the week with a big boost on
Wednesday, when they run a 50% wine promotion. Many business
groups have decided it’
s a perfect promotion to impress their clientele.
Hendriks Crowd Got A Lot Younger
We targeted a younger age group through Influencer
and targeted ads, increasing sales and a steady flow
of new guests at 9 and 10 PM.
Google Searches & Action increased by 100K
In 3 months Google searches and Actions raised by an
average of 100k people with ads performing 63% higher.
Facebook, LinkedIn & Instagram Grew by 200%
Facebook & Instagram followers have increased by
200%.
Ads on Facebook have a click rate average of $0.18.
Hendriks
‘
s LinkedIn company page has risen to 1k
followers in 5 months, with an average of 1k views
and 150 searches per week.
“The Power of Storytelling”
