Chadon Beni is a vibrant Caribbean and Trini-inspired bar and restaurant, serving up creative cocktails and flavourful, tapas-style Trini-Caribbean eats in a lively, tropical atmosphere on Queen Street West.
Challenges
- Increase Social Platforms Growth
- Increase Weekday Sales
- Build Advertising Strategy
- Grow Brunch Sales
Results
- 2x Weekday Sales
- Increased Social Media Presence by 2x
- Google SEM increased by 1.5x
- 40% increase in Brunch Sales
Objective
Chadon Beni, a vibrant Caribbean and Trini-inspired bar and restaurant, approached Schmooze PR with the goal of elevating its
brand and driving sales. They aimed to increase weekday foot traffic,
promote their newly launched brunch menu, and strengthen their
social media presence by growing their followers and engagement.
Additionally, they sought to enhance their content with high-quality
photography and videography while revamping their cocktail menu to
feature more visually striking and innovative drinks. With a desire for
more elevated, dynamic marketing, Chadon Beni looked to Schmooze
PR to bring their vision to life.
Content Strategy
Schmooze PR took a creative approach to help Chadon Beni elevate its
brand and drive real results. To launch their refreshed cocktail menu,
they partnered with Empress Gin and hosted an exclusive influencer
event, generating buzz and excitement around the new drinks. At the
same time, they produced high-quality, mouthwatering content infused
with Trini-Caribbean themes to showcase the restaurant’
s brunch
offerings and weekday specials. To amplify reach, Schmooze PR ran
targeted ads across Facebook, Instagram, and utilized Google SEM for
mamixed traction., keeping costs low while maximizing visibility.
Continuous influencer collaborations ensured that each campaign
stayed top of mind with Chadon Beni’
s audience. The impact was clear
—within six months, weekday business doubled, overall revenue grew by
1.5x, and brunch sales surged by 40%.
Results
Weekday Sales 2x in 6 months
Through strategic social media and marketing campaigns, we
successfully doubled weekday sales utilizing targeted specials and
ads to the caribeean community generating exceptional growth.
Brunch Sales Increased by 40% in 6 months
A mediocre brunch became a standout one in the Trini-Caribbean
community. Using targeted ads and content, brunch sales increased by
40% and have become a staple every Sunday.
Google Searches & Action increased by 15K
In 6 months Google searches and Actions raised by an
average of 15k people with an increase in clicks and calls.
Facebook, & Instagram Increased by 200%
Facebook & Instagram followers have increased by
200% with increased engagement.
Ads on Facebook have a click rate average of $0.17.
Website clicks for Instagram had an average of 850
per month.
Leo and his team brought our
business to a whole new level with
creative events and content that
brought new customers during the
weekdays. Plus they helped elevate
our brunch and made sure we are
busy on Sundays.