Nuna Kitchen & Bar is a high-end Peruvian
restaurant that creates fusion-style dishes and
tapas using seasonal ingredients. Located in the
heart of Parkdale their beach and wood-style
accents create a elevated feel for the customer.
Challenges
- Revamp Digital Marketing and Social Media Platforms
- Increase Sunday Sales
- Increase SEM on Google
- Increase Delivery Sales
- Increase Weekly Sales
- Build Email Marketing Strategy
Results
- 2x Weekday Sales
- 3x Social Media Platform Growth On IG, Linkedin
- Increased Delivery Sales by 10x
- Google SEM increased by 10k
- Increased Sunday Sales by 2x
Objective
Nuna Kitchen & Bar needed help to overhaul its marketing strategy
due to constant inconsistencies in customer and sales. They also
had a very weak delivery platform strategy and social media
awareness. Owners Jazmin and Chef Sergio tasked Schmooze PR
to build a marketing strategy that brought a whole new variety of
customers, as well as brand awareness for the restaurant. They
wanted to also create a loyalty program with email marketing, and
create a business HR funnel through Linkedin.
Content Strategy
We build Nuna
’
s marketing strategy around three pillars, creating and
showcasing a gastronomic experience, emulating the fact that
they
‘
re the only Peruvian restaurant in the city(at the time), and
targeting Parkdale with promotions that fit the median income of the
neighbourhood. Through constant content creation, tasting menus,
promotions, advertisements and influencers we were able to create
an influx of new customers and build a loyal fan base of current
customers who attend every event and every new tasting menu that
is unveiled. On top of that, a promotional strategy that met the target
market of the area brought word of mouth and a huge increase in
delivery sales. Lastly, with the owners we built an experience through
food, wine and cocktails that the customer never forgets thus
resulting in continuous traction.
Results
Increase of 2x on Weekday Sales
With the help of the promotions set up, weekday sales doubled and
became much more consistent on a week-by-week basis. Especially
on Thursday with it’
s $35 Steak and Wine promo.
Increase of Sunday and Delivery Sales
Delivery Sales increased by 10x with constant advertisement and BOGO
promotions that brought in a lot of new and loyal customers. Sundays
increased due to brand awareness and promotion.
Google Searches & Action increased by 10K
In 6 months Google searches and Actions raised by an
average of 10k people per month.
Facebook, LinkedIn & Instagram Grew by 300%
Facebook & Instagram followers have increased by 300% in
6 months. With an average 600 clicks per month
Ads on Facebook have a click rate average of $0.20.
Nuna LinkedIn company page has risen to 700 followers in
6 months, with an average of 3k views and 100 searches
per week.
We hired Schmooze PR in the midst of
September 2023 as we were unsatisfied with
our last marketing team and felt we were
inconsistent when it came to sales and our
customers. Leo and his team took us step by
step through the entire marketing strategy
helping us develop our customer loyalty,
specials, and delivery services. This brought
us a huge increase in sales, more brand
awareness and a constant inflow of
customers every week meaning we have
more time to ourselves as we know we are
taken care of. Schmooze PR took us to new
heights and we can
’t thank them enough.