McLean Meats, a Canadian brand known for its clean-label, preservative-free deli meats, launched a festive influencer campaign during the 2024 holiday season. The goal was to inspire creative holiday recipe ideas while driving awareness and trial across Ontario and British Columbia.
Challenges
- Increase Social Platforms Growth
- Increase Weekday Sales
- Build Advertising Strategy
- Grow Brunch Sales
Results
- 2x Weekday Sales
- Increased Social Media Presence by 2x
- Google SEM increased by 1.5x
- 40% increase in Brunch Sales
Objective
To partner with a diverse group of 15 influencers in the lifestyle, fitness, and food spaces — representing a wide range of ages, backgrounds, and skin tones — to showcase the versatility and quality of McLean Meats’ cold cuts during the holiday season.
Content Strategy
Each influencer was tasked with creating two unique, eye-catching recipe videos over a six-week period. Content ranged from whimsical Christmas tree charcuterie boards to gourmet creations like lobster sandwiches and festive snack platters — all incorporating McLean Meats products. The campaign emphasized creativity, health-conscious eating, and holiday cheer, with content optimized for social sharing on Instagram and TikTok.
Results
The campaign garnered over 80,000 impressions and 50,000 video views, with an impressive average of 50–70 shares per post. The consistent two-posts-per-week format kept engagement high throughout the six-week push, successfully positioning McLean Meats as a fun, festive, and healthy choice for holiday entertaining across two key Canadian provinces.