Passione Moda Cucina was a high-end Italian restaurant in Woodbridge focusing on healthy, delectable dishes curated with the season’s ingredients. They were sold in 2021 after some hardship with COVID-19.
Challenges
- Increase Social Platforms Growth
- Increase Weekday Sales
- Target New Consumers in the 28-35 Year Age Range
- Build Advertising Strategy
- Grow Brunch Sales
Results
- 2x Weekday Sales
- Increased Social Media Presence by 2x
- Google SEM increased by 1.5x
- 50% of New Customers Were in the 28-35 Age Range
Objective
Passione Moda Cucina needed someone to build its digital footprint as a fun, creative Italian restaurant on the outskirts of the GTA. Owner Dom knew this was not his forte and wanted to bring someone in to
help build an eye-catching brand for the restaurant. “I’m an operator, not a marketing guy, and I didn’t know what to do or how to bring awareness to our restaurant,” he says. He knew that with the proper marketing, the restaurant and its food would speak for themselves. When Schmooze PR presented itself as an all-in-one marketing agency, Dom jumped at the chance to build a digital brand with them.
Content Strategy
Passione Moda Cucina needed an entire brand built from the
simplest assets like photography to an entirely new website. The
chef brought a level of creativity and flavor that most other
restaurants do not have, and we utilized that passion to create
photos, videos, and stories. We decided that to get people to fall in
love with the restaurant, they also need to fall in love with the chef.
They both become their own brands working together to boost the
presence and awareness of the restaurant. We then took what had
the highest engagement and created ads on Facebook and
Instagram—resulting in considerable increases in website clicks,
searches, and Google SEO ratings.
Results
Weekday Sales Increased by 25%
Due to our constant social media attention/campaigns, the
weekday sales increased by 25%, with the Wednesdays and
Thursdays drawing huge groups.
Targeted Successfully Younger Crowd
We targeted younger age groups in the area who wanted a
fun place to go out, a place to celebrate birthdays, and
young families looking for a place to host their christenings.
Google Searches & Action increased by 50K
In 3 months Google searches and Actions raised by an
average of 50k people with ads performing 65% higher.
Facebook, & Instagram Grew by 250%
Facebook & Instagram followers have increased by
250% with an increase in engagement.
Ads on Facebook have a click rate average of $0.18.
The engagement average was 10-15%, high for a
small restaurant.
“We were ecstatic for Leo and his
team to join and take over our digital
marketing. Schmooze PR brought a
clean and stylish look to our social
media feeds that were engaging and
mouth-watering. Leo would walk us
through every step from influencer
campaigns, to the photography
shoots we would do. The buyers were
also deeply impressed by the loyalty
of our social media followers, as well
as our customers. It was an absolute
pleasure working with Leo.”