The Chicken Cartel is the brainchild of Chef
Donovan, a fried chicken experience with tastes
and flavours from different cultures worldwide. They
are currently located in Oakville.
Challenges
- Build Their Social Media Profiles
- Raise awareness through SMM & PR
- Increase Business Opportunities
- Increase Sales
Results
- Created Awareness on Multiple Platforms
- Social Media Platforms Growth
- Create New Partnerships
- Google SEM increased by 50k
- Sales Increased
Objective
As a brand-new restaurant, The Chicken Cartel needed direction
toward its marketing strategy to build itself as a brand and
create a digital footprint. Owner Donnie Gomes struggled to bring
in customers in his first location in Vaughan and was looking for
someone to take over his marketing.
” We were brand new in the
middle of nowhere and had a hard time letting people know we
even existed,
” he said. He knew that social media & PR could
change the game and get the word out. When Schmooze PR
presented itself as an all-in-one marketing agency, Donnie
jumped at the chance to build a digital brand with them.
Content Strategy
First, we had to create a digital brand identity for The Chicken Cartel
before using multiple strategies to raise awareness about the
restaurant. Our team worked with Chef Donnie on the menu, brand
creatives, and the website. From there, numerous photography shoots,
taste tests, and graphic design concepts were created for
professional and engaging content. When building the profile, Google,
several delivery applications, Yelp, and Trip Advisor were utilized with
SEM tactics. The Chicken Cartel was ready for a PR statement across
all media platforms to raise awareness. Coupled with this, an
influencer campaign was created over the next few weeks to continue
raising awareness. Sales went up by 350% in the span of 3 weeks.
Results
Instagram Grew to 2k Followers in 2 Months
We created a multiple brand awareness strategy through influencer
marketing, PR photography, and videography to build The Chicken
Cartel’
s social media presence through style and professionalism.
Multiple PR Articles on Major Media Outlets
We released a PR statement ot all major media outlets that got The
Chicken Cartel a lot of traction, awareness and brand opportunities.
Places like Taste Toronto, Blogto, Narcity, Daily Hive, Toronto Star.
Google Searches & Action increased by 50K
In 3 months Google searches and Actions raised by an
average of 50k people performing 400% higher than before.
Created Partnerships with Cheese Boutique & New
Location.
Through the multiple brand awareness strategies, other ghost
kitchen owners reached out, moving to the more lucrative
Mississauaga location.
The famous Cheese Boutique reached out to do multiple pop-
ups at their location.
Leo taught us much about social media,
photography, and brand creation. When we
started, we had a few hundred followers and
no presence on social media or Google.
Because of the opportunities presented to us
by the PR and marketing that Schmooze PR
did, we quickly got out of our Vaughan
location to the more lucrative Mississauga
location. This led us to our current Oakville
location, where we currently are with a 4.9
Google rating and over 2k followers on
Instagram. However, Leo did much more than
marketing; he consulted on our menu,
flavours, and financials.