The Hungry Moon was a restaurant and catering company specializing in Filipino & American Fusion dishes. They had their restaurant in Scarborough while the food truck operated across Toronto and the GTA.
Challenges
- Build Their Social Media Profiles and Branding
- Raise awareness through SMM & PR
- Create Brand Awareness
- Raise awareness on Storefront
- Increase Sales
Results
- Created Awareness on Multiple Platforms
- Social Media Platforms Growth
- Successful Grand Opening
- Google SEM increased by 50k
- Sales Increased
Objective
The Hungry Moon opened during the pandemic in 2020 as a food truck before moving into a storefront in 2021. They wanted to expand their social media presence and needed someone to help navigate the
digital world. Owner Chris & Faye got some early PR, but the boost subsided, and they were struggling with marketing and creating awareness for themselves. “We had a few loyal customers, but we knew we had no social media presence,” they said. They knew that social media & PR would help increase their sales and catering opportunities. When Schmooze PR presented itself as an all-in-one marketing agency, They jumped at the chance to build a digital brand with them.
Content Strategy
First, we had to create a digital brand identity for The Hungry Moon and raise awareness about their new storefront. This involved consulting on a new menu and creating brand assets that correlated
to the menu (i.e., discounts, coupons, and pamphlets). We then created and executed a soft opening for media and influencers to promote the grand opening. In parallel, we updated the website, ran a social media posting campaign filled with photography and videography, and built both their delivery app storefronts and all SEM(Google, Yelp, Trip Advisor) platforms. By the second week of the grand opening, sales jumped by 200% and sustained until COVID lockdowns hit again.
Results
Instagram Grew to 1.8k Followers in 5 Months
Social media profiles increased with constant engagement after
creating and unveiling brand style through photography,
videography, and website design.
Increase in Sales and Catering Events
Due to our marketing strategies and brand awareness, The
Hungry Moon increased its weekly sales from 2k to 5k a week.
Their customer retention rate was 20%.
Google Searches & Action increased by 50K
In 3 months of the grand opening Google searches and
Actions raised by an average of 50k users.
Successful Grand Opening for New Storefront
Through multiple brand awareness strategies, we secured PR
for the grand opening from Blogto, TasteToronto, Toronto Star,
Narcity, Curiocity, and many others.
Soft launch influencer event of 20 influencers to promote the
new storefront.
“As soon as Leo joined, he fit well into our team
and handled everything from our social media to
our graphic design and website. He even
connected us to event organizers like Vegandale,
TO Food & Drink, and Night Market. We started off
with some social media posts and a lackluster
menu. When we started with Schmooze PR, things
quickly changed to a much more professional
level, creating graphics, a new menu, a booming
social media, and so much PR from Toronto
media that we could not imagine that we were
the talk of the city! He helped us on every turn
for our grand opening; without him, we would
never have launched the way we did.”