Octagon restaurant is a high-class steakhouse with
40 years of serving the GTA. Their dazzling art-filled
decor inspires their equally rich wine menu and
carefully crafted seafood and meat dishes.
Challenges
- Build Brand on Social Platforms
- Target New Consumers in the 28-35 Year Age Range
- Increase SEO on Google
- Create Eye-Catching Content
- Increase Off-Season Sales
Results
- Off-season Sales Increase
- Social Media Platforms Grew
- Average Spend Doubled on Weekdays
- Google SEO increased by 150K
Objective
Octagon Restaurant wanted to cement itself in the digital world
as the best steakhouse in the GTA. Owner Steve Stathakis was
lost when it came to social media.
“I was posting myself, and I
didn
‘t know what to do in order to grow our presence,
” he says.
He knew that social media was a powerful customer draw but
needed to do something different. When Schmooze PR
presented itself as an all-in-one marketing agency, Steve
jumped at the chance to build a digital brand with them.
Content Strategy
We took Octagon’s identity and amplified what makes them
great with fun content and events. We used this content on
all social media platforms, reaching a much wider audience
and targeting new customer bases. People fell in love with
the idea of table-side Caesar, tequila tastings, and behind-
the-scenes videos of how Octagon makes their lobster tails.
We then took what had the highest engagement and created
ads on Facebook and posts on Google. Resulting in huge
increases in website clicks, searches, and Google SEO ratings.
Results
Sales During Offseason Increased by 45%.
Due to the constant social media attention/campaigns we
ran, the off-season sales increased by 45%, with our mid-
week becoming more popular than our weekend.
Average Spend Doubled on Weekdays.
We targeted business companies and groups on
LinkedIn and ads, and this resulted in the average
spend doubling on our weekday sales.
Google Searches & Action increased by 150K
In 3 months Google searches and Actions raised by an
average of 150k people with ads performing 70% higher.
Facebook, LinkedIn & Instagram Grew by 150%
Facebook & Instagram followers have increased by
150% with an increase in engagement.
Ads on Facebook have a click rate average of $0.12.
Octagon’s LinkedIn company page has risen by 400
followers in 2 months, with an average of 700 views
and 60 searches per week.
With Leo
‘
s guidance we have
increased wine and lobster sales
which has been an incredible boost.
‘
We
re also getting more guests than
even before the pandemic!
On the weekdays we are
entertaining business dinners and
co-working teams while on the
weekend our private rooms are
filled with parties, graduations and
anniversaries.