The Smoke Stop BBQ is a food truck and catering
company specializing in smoked meats and BBQ.
They are a modern BBQ combining Canadian and
Memphis flavours together for their menu. They
operate across Toronto and the GTA.
Challenges
- Build Their Social Media Profiles and Branding
- Raise awareness through SMM & PR
- Increase Business Opportunities
- Increase Sales
Results
- Created Awareness on Multiple Platforms
- Social Media Platforms Growth
- Create New Partnerships
- Google SEM increased by 70k
- Sales Increased
Objective
As a brand-new restaurant and food truck, The Smoke Stop BBQ needed direction toward its marketing strategy to build itself as a brand and create a digital footprint. Owner John Poulis struggled with marketing and bringing in customers and was looking for someone to re-strategize his brand. “We had some customers here and there, but we didn’t have no branding or presence; we didn’t even have a website,” he said. He knew that social media & PR would help increase his sales and catering opportunities. When SchmoozePR presented itself as an all-in-one marketing agency, John jumped at the chance to build a digital brand with them.
Content Strategy
First, we had to create a digital brand identity for The Smoke Stop BBQ before using multiple strategies to raise awareness about the restaurant. We worked with Mr. Poulis on the menu and decided to
make it #canadasfavouritebbq to enhance the messaging of their Canadian roots and solidify the brand. We then started with an influencer campaign, photography, videography, and brand assets, including posters, business cards, and a truck wrap. To get catering inquiries, we designed and built their website and created Google Ads campaigns successfully. The Smoke Stop BBQ quadrupled its catering inquiries and events from the year before, and its overall sales increased by 400%.
Results
Instagram Grew to 2k Followers in 3 Months.
We created a multiple brand awareness strategy through influencer
marketing, PR, and photography, to build The Smoke Stop’s social
media presence through style and professionalism. Increased Transactional and Event Catering Sales.
The Smoke Stop increased its weekly sales from 4k to 12 k a week due to our marketing strategies and brand awareness. They had a 15% customer retention rate on a weekly basis at their Richmondhill location.
Google Searches & Action increased by 50K. In 3 months Google searches and Actions raised by an
average of 70k people performing 500% higher than before. Created Partnerships with MTCC and Event Organizers. Through multiple brand awareness strategies, we secured an event spot with MTCC doing some of the most significant events in Toronto every year. Built partnerships with event organizers to be part of exclusive events like Pride, TIFF, VELD, and many more.
Leo is much more than our marketing manager;
he is part of our team. Our success is his
success and vice versa. Leo handles everything
for our business, social media, and our website.
He even connects us to event organizers to get
us into hard-to-come-by events like VELD, TIFF,
Car Show, Fan Expo, and Comic-Con. When we
started with Schmooze PR, we had a few
hundred followers with terrible images, no social
media presence, and no website. Leo built our
brand to a professional level we would never
have dreamed of achieving. No matter what we
need, Leo finds a way to get it done, keep us
organized, and help us with the execution.